Eine motivierende Atmosphäre in Ihrem Fitnessclub

Power Training

Ein Clubdesign wirkt motivierend, wenn das Design ein Teil vom allgemeinen Branding des Clubs ist und überall zurück zu finden ist. Das fängt beim Eingang des Clubs an, geht über die Umkleidekabinen bis hin zum Design der Homepage. Noch wichtiger ist der Look und das Gefühl was man beim Betreten der Gruppenfitness- und Trainingsräume bekommt, denn: „That’s where all the Magic happens.“ Wir arbeiten in einer Motivationsbranche was bedeutet, dass Fitness nicht nur etwas ist, was wir tun und wofür wir arbeiten, sondern was wir leben! Die Motivation und die Leidenschaft zum Sport ist unser Antrieb.

WELCHE ROLLE SPIELT DAS DESIGN

Bewusst oder unbewusst, die erfolgreichsten Fitnessclubs der Welt schaffen ein motivierendes Studio an Hand des Clubdesigns. Sie kreieren einen Ort, an dem Clubmitglieder nicht nur gesehen werden möchten, sondern sich auch gerne aufhalten und sich vor allem wohlfühlen.

DESIGN ALS SCHLÜSSEL ZUM ERFOLG

Überlegen Sie sich, was Sie in Ihrem Club mit der Umgebung machen möchten, um eine positive Energie, die besten Workouts und die Motivation bei den Mitgliedern zu stimulieren. Denn ein inspirierendes Design spielt eine wichtige Rolle, beim Kreieren von „Entertainment Experiences“. Dies ist für Sie eines der wirksamsten Methoden, um Ihre Clubmitglieder zu magnetisieren und langfristig an Ihren Club zu binden. Das ist Fitness 2017! Bevor Sie beginnen, neu zu streichen und allerlei Dekorationen auszusuchen, sollten Sie sich erst einmal gemeinsam mit Ihrem Team zusammensetzen, um folgende Fragen zu beantworten:

WAS SIND DIE ERFAHRUNGEN DER MITGLIEDER?

Was erleben Ihre Mitglieder, wenn sie den Club betreten? Was denken die über den Club? Wie fühlen sie sich und was würden sie tun, wenn es ihr eigener Club wäre? In welchem Umfeld möchten sie selbst am liebsten trainieren?

WIE SIEHT DIE UMGEBUNG AUS?

Welche Art von Bildern motiviert die Mitglieder beim Trainieren? Was passt zum Club und zur Geschichte des Clubs? Überlegen Sie sich gut, was die Geschichte/Mission des Clubs ist und sorgen Sie dafür, dass dies auch sichtbar wird.

WELCHE ART VON ENERGIE SOLL SPÜRBAR SEIN?

Welches Gefühl muss geweckt werden, wenn man den Club betritt? Wie können Mitglieder jedes Mal aufs Neue begeistert trainieren? Arbeiten Sie an der Community, dem Teamgeist und an den Möglichkeiten die Atmosphäre für (neue) Clubmitglieder zu optimieren.

IST DIE MUSIK MOVIVIEREND?

Nicht nur die Art der Musik ist entscheidend, sondern auch die Klangqualität der Musik. Wie laut ist die Musik? Welche Art von Musik soll gespielt werden? Wer bestimmt, welche Musik gespielt wird?

AUF WELCHE ART UND WEISE SORGT DIE UMGEBUNG DAFÜR, DASS MAN ALS MITGLIED BLEIBEN MÖCHTE?

Ist es ein Ort zum Wohlfühlen? Wie ist das Team untereinander? Bietet die Lounge Platz um zu chillen? Ist das Equipment von bester Qualität und immer ordentlich aufgeräumt? Auf welche Art und Weise sorgen Sie dafür, dass sich Ihre Mitglieder wie zu Hause fühlen?

Ein Studio mit Weltklasse hinterlässt einen unvergesslichen Eindruck und schafft die notwendige Motivation. Sind Sie neugierig geworden nach den Möglichkeiten für ein neues Design in Ihren Club? Dann rufen Sie uns an unter: BODY BIKE Deutschland +49 (0)292 135 49 38 60 oder schreiben Sie uns eine E-Mail an: info@body-bike.de.

More info about designs > www.design-to-perform.com

 

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